Jacobo Cobián is a multidisciplinary designer and artist working across identity, digital, motion and editorial, with studios, brands and institutions in Madrid, London and New York.

Approach

1. ReachFrom a start-up's first identity to institutional publications and campaigns: branding, digital design, art direction, A.I. and product design. Whatever the scale, every project is built from scratch around its own context.

2. ProcessEvery project starts with its objectives and the problem to solve, followed by research into the context. From there comes one concept, logical and solid yet different, refined step by step until every detail works.

3. PartnershipIndependent work, and in teams with other studios and professionals, including international collaborations. Each phase is shared with the client in follow-up meetings, and every project closes with a session to look back together, gather feedback and keep improving.